Sales skyrocketed after 'Rust' added female character models

@garrynewman More importantly, player counts have also grown - which is a opposite of what most said would happen.

Garry Newman (@garrynewman) April 21, 2016

According to a tweet from Newman, sales increased by 74 percent when a update was released and overall player count nearly doubled for a period, "which is a opposite of what most said would happen," he tweeted.

Typically when updates roll out, like last year's which introduced randomly assigned skin color and faces, there'd be a slow but steady increase over months, rather than a sudden uptick. Newman tells Kotaku which outward of Steam sales, he's never witnessed these sorts of numbers before.

"We're seeing a lot some-more positivity around a change than negativity," he says. "It's still a bit of a novelty right now, but I'm guessing in another integrate of months it will just exist but acknowledgement just as a skin color stuff." Let's hope he's right.

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